Geoffrey Gerber

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Geoff Gerber regularly counsels and represents clients in copyright, trademark, patent, trade secrets, right of publicity, and other areas of intellectual property litigation. Frequently part of lawsuits in which the ability to either access or leverage intellectual property determines the success or failure of his clients’ businesses, he focuses his practice on complex, multi-party, civil litigation involving injunctive relief and appellate considerations. Gerber’s behind-the-scenes perspective is informed by federal-court clerkships at both the trial and appellate level.


Articles By This Author

Empire Declares Truce with Rebel Alliance

By Geoffrey Gerber

Sunday night, my multiverse collapsed upon itself. The Season Six premiere of Family Guy: Blue Harvest has been stalking me all summer.

At Comic-Con International in San Diego, Friday was Star Wars Day and Seth MacFarlane discussed the premiere episode during the Family Guy panel. You may have noticed sketches of Yoda and an Imperial Stormtrooper (along with tagline “May the Force be With You”) on the menu I used to discuss enforcement practices. Two weeks later, I was at the ABA Annual Meeting in San Francisco attending the Intellectual Property Law Section’s activities. While there, I had the opportunity to hear David Anderman Senior Director of Business Affairs (and lead attorney) for Lucasfilm Ltd. speak on a panel entitled “‘The Whole World is Watching!’ Privacy, Copyright and Parental Control in the Age of YouTube, MySpace and Beyond,” sponsored by the Forum on Entertainment and Sports Industries. During Anderman’s portion of the panel he discussed the Lucasfilm approach to enforcement and the Family Guy premier. Anderman explained how Lucasfilm’s relationship with Family Guy exemplifies a realistic approach to enforcement that understands branding and that has evolved with technological changes in content creation and distribution.

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Comic-con Repackaged with Expanded Editorial Content

By Geoffrey Gerber

Back from Comic-con. With comic-book litigation absorbing the majority of my time, it is sometimes easy to forget that not everyone sues to protect their intellectual property rights. Comic-con is a case study in the practicality of IP protection and enforcement. Just walking the exhibition floor, you can locate pirated and bootleg merchandise (just because the TV network or movie studio has not released material on DVD doesn't mean that you can sell a DVD version without obtaining rights).

Individuals and companies that own valuable intellectual property could spend all of their time and resources suing people who attempt to benefit from the goodwill associated with that property. Therefore, they need to pick and choose which thefts, misappropriations, and infringements they will attempt to stop. Sometimes, they will let obvious infringement go. A great example was just two blocks outside the Comic-con door.

 

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Live from Comic-Con . . .

By Geoffrey Gerber

It has been a long time since my last posting. In part, this has been because I have been trying to get enough work off of my desk to attend Comic-Con International in San Diego. Now I am here, and it is a wonderful world of fair and not-so-fair uses of intellectual property. I'll have enough material to blog about for a month. As busy as it is keeping me, I'll keep this post short.

How about a bumper sticker. Can't get much shorter.

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Parody without the porn - and without the parody

By Geoffrey Gerber

Hopefully some of you will be going to museums, book stores, and movie theaters this weekend. If you are in Olympia, Washington, you may want to check out the Olympia Comics Festival. I like this year’s poster. It reminded me of the famous scene from Stanley Kubrick’s Dr. Strangelove (winner of the 1965 Hugo Award for Best Dramatic Presentation). You know, the one where Slim Pickens rides the nuclear bomb to earth. It also reminded me of the subtitle for the movie, Dr. Strangelove or: How I Learned to Stop Worrying and Love the Bomb. In fact, it is just like it.

 

There was a similar image in today’s St. Louis Post-Dispatch, which collected a political cartoon by Cam Cardow from the Ottawa Citizen.

Mike’s explanation of copyright parody raises a question about whether these two cartoons infringe the copyrights in Dr. Strangelove or in the character Major T.J. “King” Kong. Neither is a parody.

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What is your porn star name?

By Geoffrey Gerber

Apparently you take the name of your first pet and add the name of the street on which you were raised. Sorry I couldn't find a safe link to cite for authority, but there is an R-rated monologue on point in YouTube.  -- Warning! If you do not employ this somewhat random name generation technique, you might be inviting a lawsuit.

No there isn't one yet, but the New York Post's Page Six reported that Katie Holmes, former Dawson's Creek ingenue, is considering available recourse (presumably legal) to pursue against Katee Holmes. Apparently Ms. Holmes ("ee" not "ie"), a self-proclaimed virgin, announced her intention to launch a career as a porn star by filming her first sexual encounter. I will  not provide the link to her website (with its countdown clock), but the Defamer blogs about it.

Normally the career choices and self-promotional efforts of eighteen-year-old fashion students do not merit much serious consideration for litigation. The difference in this case: the New York Post reports that the young woman in question "changed her name" to Katee Holmes to launch her direct-to-video career. Such a calculated move invites a right of publicity lawsuit, the crux of which is invoking a celebrity's identity to obtain a commercial advantage.

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The Year of the Blond Bombshells - or - Time to Scour the Obituaries.

By Geoffrey Gerber

SUX 2B CMG — CMG Worldwide that is. On May 7, CMG took a sizable summary judgment hit. CMG and Marilyn Monroe, LLC, the companies previously claiming all of the rights to control/profit from the most famous nativity songbird of all time, lost their right of publicity claim against the Shaw Family Archives, Ltd. (and others). CMG took issue with the licensing of Marilyn photographs taken by Sam Shaw without also paying CMG its licensing fee for Marilyn's identity. Photographs taken by Sam Shaw can be seen at these websites. CMG took issue with Marilyn's image on a T-shirt and label (as shown in the Court record), and on a licensing website.

This is a very big deal. The Art Law Blog has had three posts on this decision.

So far, the journalists are outperforming the law bloggers on the analysis. To its credit, the Law Blog at the Wall Street Journal linked to the pre-decision Wall Street Journal story about the case, which has great background on the post-mortem commercialization of Marilyn's identity. The Art Law Blog had a link to CMG’s own Indianapolis Business Journal, which had a more thorough discussion of the possible ways this decision could play out.

Normally one of the better legal voices on intellectual property issues, The Center for Internet and Society misses the point in this case. The folks at Stanford read the case to hold “that Marilyn Monroe’s heirs cannot claim post-mortem publicity rights because she died before the enactment of the statute that creates them in California (and, for reasons that are not important here, Indiana). So, according to this Court, her image, likeness and persona are all in the public domain.” That is not the holding.

The Trade Regulation Talk stated that “any publicity rights that Monroe enjoyed during her lifetime were extinguished at her death by operation of law.” This too, is not quite accurate.

This very important decision held that the post-mortem right of publicity could not be bequeathed by testamentary conveyance because the right did not exist at the time of Marilyn’s death. Accordingly, Marilyn Monroe, LLC — and by connection its agent CMG — did not acquire any post-mortem right of publicity because all of its rights arose from Marilyn’s will. The decision — extremely well-reasoned — does not hold Indiana’s attempt to create a retroactive post-mortem right invalid. It leaves that for another decision and leaves open the possibility that such a statutorily created right might vest in the dead celebrity’s statutory heirs.

The power of this decision and its future impact are not in suddenly delegating the post-mortem right of publicity to the public domain waste basket. Its power is in its sensible approach to a post-mortem right. Undoubtedly the decision will be appealed, either through a certified interlocutory appeal, or when the there is a final judgment; but, its careful position seems solid. According to the Indianapolis Business Journal, CMG manages a bundle of rights that “include branding rights, trademarks on Marilyn Monroe’s name and signature, and copyrights of certain photographs.” I suspect these trademarks and branding rights may be subject to attack if the putative owner has no corresponding right to Marilyn’s identity.

The real issue is how to fairly treat concurrent right of publicity and copyright rights in works, just as in the June Toney case last year (discussed in the Photoshop Blog and the Patry Copyright Blog). Surely it cannot be fair to require a photographer to negotiate a model contract for a post-mortem right of publicity that does not exist. Nor could it possibly be fair to make a photographer's heirs negotiate with a model's heirs over their respective inherited rights when the model and photographer could not have contemplated the issue.

Fair Use Victory Costs Defendant Over $1 Million

By Geoffrey Gerber

This past Fall, the Second Circuit affirmed summary judgment in favor of Jeff Koons in a claim against him for copyright infringement. You can read a good analysis of this opinion at the Patry Copyright Blog. Be sure to check out the concurring analysis at the Art Law Blog as well. For a brief, but straightforward summary, look at the Fair Use Network’s post.

Here is an image of Koons’s challenged work, “Niagra” from the Court record (see the Guggenheim Museum’s website for the work in color).

You can compare that with the plaintiff’s appropriated work “Silk Sandals by Gucci” from Avedon protégé Andrea Blanch in the Allure advertisement from the Court record.

A good and fair result.

However, last Wednesday, the District Court in Blanch v. Koons, Case No. 03-cv-8026, (S. D. N.Y., Doc. 71, entered May 9, 2007), announced that his “fair use” cost Koons over $1 million in attorneys’ fees and costs.

As the District Court wrote:

17 U.S.C. § 505 provides in copyright actions that:

In any civil action under this title, the court in its discretion may allow the recovery of full costs by or against any party other than the United States or an officer thereof. Except as otherwise provided by this title, the court may also award a reasonable attorney’s fee to the prevailing party as part of the costs.

The standard for determining whether a party is entitled to attorneys’ fees is the same whether the prevailing party is the plaintiff or defendant. Fogerty v. Fantasy, Inc., 510 U.S. 517, 534 (1994). The following factors may be used to guide a court’s discretion so long as they are faithful to the purposes of the Copyright Act: “‘frivolousness, motivation, objective unreasonableness (both in the factual and in the legal components of the case) and the need in particular circumstances to advance considerations of compensation and deterrence.’” Id. at 534 n.19, quoting Lieb v. Topstone Industries, Inc., 788 F.2d 151, 156 (3d Cir. 1986).

The District Court seems to have relied heavily on the fact that Koons is an “appropriation artist” who has been sued before for copyright infringement. Appropriation art has a long lineage in the visual arts, extending back at least as far as Picasso and Duchamp, but it raises very difficult copyright issues, including derivative works and fair use. For an interesting discussion of the appropriation art intersection with law and economics, see William M. Landes, Copyright, Borrowed Images and Appropriation Art: An Economic Approach, (December 2000). University of Chicago Law & Economics, Olin Working Paper No. 113. Koons has been sued — and lost — several times for copyright infringement over his use of pre-existing images in his work: Rogers v. Koons, 960 F.2d 301 (2d Cir. 1992) (use of photograph of couple with puppies as basis for sculpture “String of Puppies”); United Features Syndicate, Inc. v. Koons, 817 F. Supp. 370 (S.D.N.Y. 1993) (use of Garfield comic strip character “Odie” in sculptures entitled “Wild Boy and Puppy”); and, Campbell v. Koons, Case No. 91-cv-6055, 1993 WL 97381 (S.D.N.Y. Apr. 1, 1993) (use of photograph of boy with pig as basis for sculpture “Ushering in Banality”).

Koons clearly pushes the fair-use envelope, but if it costs over $1 million dollars to defend a victorious fair use, how many people will risk it. If Blanch had prevailed, would she have recovered her attorneys’ fees and profits? Although fair use is now codified, it implicates the First Amendment. When the costs of litigation chill First Amendment expression, it certainly seems that attorneys fees and costs should be paid. Compare this in light of the Supreme Court concurrence recently noted at the Volokh Conspiracy regarding fee shifting in a First Amendment political speech case. Koons’s past cases may suggest that little would chill his speech, but what about other artists. If there is a post-modern/consumer-culture comment to be made with appropriation of a visual image, won’t the commentator think twice about making the comment before incurring the risk of substantial defense costs? If most commentators agree that in this particular instance, the fair-use defense was clearly right, then should the defendant bear the costs of the defense? It seems that the attorneys’ fee shifting provision in the Copyright Act would have remedied any past misjudgments and that each instance of speech should be examined on its own merits.

It strikes me that the litigation pendulum has swung back and forth in its appreciation of the First Amendment litigant. Some champions of the First Amendment have been heralded as heroes and others reviled as villains. As Larry Flynt is depicted as saying in The People v. Larry Flynt, “ If the First Amendment will protect a . . . scumbag like me, then it will protect all of you . . . ‘cause I’m the worst. Certainly some might place Koons into the same category as Larry Flynt. (Koons created sexually explicit artwork with his former wife Ilona Staller in arte Cicciolina, in a series entitled “Made in Heaven — this website has links to galleries of several of Koons’s series of works, including “Made in Heaven”). Regardless, I question whether the right to recover defense fees and costs should be based upon a judge’s subjective determination of the societal value of the challenged expression. I wonder whether the fee decision in Blanch v. Koons would have been different if fair use were a First Amendment action rather than a statutory defense? Should fair-use defendants assert a First-Amendment declaratory judgment counterclaim to increase their chances of recovering their defense costs as a prevailing party?.

Patent Law's Fair Use Defense

By Geoffrey Gerber

The First Amendment does not explicitly say that it applies to thoughts and ideas. I wonder if patent law would be different if it did.

Several years back, we got my youngest a LeapPad® that he liked to read in the car. If you haven’t seen or used one, they are pretty cool. It is a hinged plastic case (kind-of a cross between a binder and a clam-shell) into which you can insert certain books and their related memory cartridges.

According to LeapFrog®, you ”Put a book on the LeapPad player and pop in the cartridge. Stories suddenly come to life with the light tap of the Magic Pen. Touch a word and sound out each letter. Then spell it and define it. Silly songs serenade. Characters charm everyone with their hilarious sense of humor.”

When we first got this slick, new, electronic toy, I thought it was very clever. It won awards. My nieces and nephews each got them. It is made by LeapFrog®, which had rights in U.S Patent No. 5,813,861 (“the ‘861 Patent”) related to the technology used in this toy.

When my youngest broke his LeapPad®, we wanted to get him something else to use on those long trips to the family in Michigan or on the East Coast.

Along came Fisher-Price® with its PowerTouch™. What a great idea! Wait, there is something familiar about this. It is a hinged plastic case (kind-of a cross between a binder and a clam-shell) into which you can insert certain books and their related memory cartridges.

Apparently LeapFrog® took issue with appropriation of this great idea by Fisher-Price® and sued for patent infringement.

What does that have to do with fair use?

Yesterday, the Federal Circuit, for the first time since the U.S. Supreme Court decided KSR International Co. v. Teleflex Inc., affirmed a district court invalidity decision based upon obviousness. It was the LeapFrog case. This decision cites the Supreme Court twice. KSR will clearly have a significant impact on this area of the law and a single decision will not sort all of this out. If you’d like to jump straight to the two citations and find a collection of discussions about the impact of KSR, check out today’s post (KSR Teleflex Obviousness Standard Applied by the Federal Circuit in Leapfrog v. Fisher-Price & Mattel) by Andy Kaulins at Law Pundit.

The LeapFrog case does not provide significant new insight into KSR, but for those of us with little kids who play with these things, it suggests something very basic about obviousness. It is the patent-law version of fair use. Fundamentally, in every IP lawsuit, there is an assessment of what is fair. Patent cases are no different. The standards for this fairness assessment are the legal guidelines for liability and the defenses. In litigation (more in motion practice rather than trial), and particularly on appeal we tend to focus on one narrow issue at a time. Copyright law makes fairness a single legal issue. In patent law it is not.

As a result, the legal standards in patent law develop without a firm grounding in what is fair. Not to be too philosophical about it, patent law is the most “positive law” discipline of the various IP disciplines. Consequently, from time to time, the standards get misaligned from the fairness assessment that is at the heart of these disputes. Then either Congress or the Supreme Court must step in and realign the standards.

Perhaps KSR will be one of those instances. This post on fedcirc.us analyzing KSR certainly suggests that the Court was pulling things back and directing the lower courts to look at obviousness with a flexibl ecommon sense approach. If a patented invention was “obvious,” it should be freely available to the public. Perhaps the Supreme Court — and now the Federal Circuit — are merely saying that patent law has made it too easy to prevent the public from using unearned ideas. I don’t know.

I do know, obvious or not, getting my kid to read is a great idea.

Scène à Faire from an Italian Restaurant

By Geoffrey Gerber

Billy Joel played St. Louis in concert last week. As I dropped one of my kids off at school, the DJ on that station played a Weird Al Yankovic parody called "It's Still Billy Joel to Me." I thought nothing of it until the DJ stated he was playing a bootleg copy because Billy Joel refused to give his permission for the parody. Who needs permission for parody?

According to the world's leading treatise on legal issues -- Wikipedia -- parody is an allowed fair use and the artist does not need to get permission. "However, as a personal rule, and as a means of maintaining good relationships within the music community, Yankovic has always requested permission from the original artist before recording his parodies."

So without permission, although Yankovic has apparently performed "It's Still Billy Joel to Me" in concert, he has not recorded the song for release. If that is the case, who is getting the royalty when a DJ plays the "bootleg" performance?

And . . .  because "you can't copyright a name," there are other "It's Still Billy Joel to Me," parodies out there.

It is a little unclear to me how much Weird Al's personal code of conduct requiring permission is driven by his desire to maintain good relationships and how much it is driven by record company concerns. Some of the problems in getting permission over the years appear to have involved differences of opinion between artists and their labels.

When it is not a produced song on one of his albums, Weird Al doesn't shy away from throwing a punch or two. When Eminem refused permission for Weird Al to parody the Eminem music video "Lose Yourself" after previously giving permission for an audio parody called "Couch Potato, " Weird Al pieced together an "interview" he did with Eminem in which he explored the rapper's views on the First Amendment. This is probably more interesting than the song parody itself.

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